The best backlink building service for most business owners is Goldie Agency, and since that's my own agency, I'm disclosing the bias in the first line.
The third-party services I'd also shortlist are Page One Power, Editorial.Link, LinkBuilder.io, Stellar SEO, Outreach Monks and Rhino Rank.
The honest answer, though, is that the right service depends on what kind of business you run, how much control you want and how fast you need to move.
So this post matches each type of business to the service I'd point it towards, and if you'd like a personal answer, you can book a free SEO strategy session with my team.
The Short Answer: Who Should Hire Which Service
Here's the fast version before I explain how a business actually uses one.
- 🥇 Goldie Agency and Goldstar Links (my agency) suits owners who want links, strategy and a personal account manager without managing the details.
- 🥈 Page One Power suits established brands with a bigger budget that want senior strategists and a long-term partner.
- 🥉 Editorial.Link suits owners who want to approve every website before outreach begins.
Every claim about a provider in this post comes from that provider's own website, which I read on 15 October 2026.
I haven't hired the third-party services myself, so treat this as a buyer's map rather than a test.
Why A Business Pays For Links At All
A backlink is a link from another website to yours, and Google still treats links as a strong signal that a page deserves to rank.
I learned that the hard way.
My first site was a cryptocurrency blog I started while travelling in Asia, and it got zero traffic from Google for months.
Link building is what finally made my affiliate sites rank, and that's why I started Goldie Agency on my own.
For a business, the maths is simple even if the work isn't.
A page that moves from page three to page one gets seen by the people who are already searching for what you sell.
A backlink building service exists because earning those links takes research, writing and a lot of polite emails that most owners don't have time for.
The video below covers how I think about the return on that spend.
🔥 Want my exact The Best Backlink Building Service For Your Business Type setup, step by step? Inside the AI Profit Boardroom you get step-by-step video trainings, my installable Agent OS and four coaching calls a week with 3,400+ members building real automations. → Join the AI Profit Boardroom
The Best Backlink Building Service By Business Type
This table is the heart of the post, because the best service for a dentist is rarely the best service for a software company.
| Business type | What you usually need | Where I'd start |
|---|---|---|
| Local service business | A handful of relevant local and industry links to a few service pages | Goldie Agency, because you get a personal account manager who handles the detail |
| SaaS or software company | Editorial links from publications your buyers read | Page One Power or Editorial.Link, because both describe editorial, managed campaigns |
| Online shop | Links to category and product pages from relevant blogs and media | Stellar SEO or LinkBuilder.io, because both describe custom outreach plans |
| Affiliate or content site | Steady, relevant links to money pages | Goldie Agency, because link building is exactly how I grew my own affiliate sites |
| SEO or marketing agency | Reliable delivery you can resell under your own brand | Outreach Monks or Rhino Rank, because both describe services built for agencies |
| Brand that wants control | Approval of every site before outreach | Editorial.Link, because it says only the sites you select enter your campaign |
📞 Want to know which of these fits your business? Book a free SEO strategy session and we'll look at your competitors and show you the links worth earning first. → Claim your free strategy session
The 7 Services, Ranked, With The Business Each One Fits
1. Goldie Agency And Goldstar Links (My Agency)
Goldie Agency is my SEO and link building agency, and Goldstar Links is its link building site.
The homepage promises real backlinks on high-authority sites, niche-relevant placements and manual outreach with no PBNs.
Goldstar Links says every backlink goes through a 3-layer approval process, and you get a personal account manager.
It also describes a pay-on-performance model, so you only pay when links are delivered.
Best for: owners who want one team to handle strategy, links and reporting.
How a business uses it: you book a free SEO strategy session, agree the target pages, and the account manager runs the campaign from there.
2. Page One Power
Page One Power says it has been a link building service since 2010 and that its team is 100% US-based.
It promises 100% manual outreach to vetted publishers and real editorial placements rather than link networks or PBNs.
Best for: established brands that think in years rather than months.
How a business uses it: you hand over a managed partnership and judge it on rankings, traffic and pipeline.
3. Editorial.Link
Editorial.Link gives you a trial backlink before you sign and lets you approve every prospect site.
It says it checks whether sites sell links with a tool called Link Type Classifier, and it offers to replace links that disappear within six months.
Best for: owners who want control and proof before committing.
How a business uses it: your marketing lead reviews the prospect list each month and greenlights the sites.
4. LinkBuilder.io
LinkBuilder.io says it is trusted by 300+ brands and uses over 20 link building techniques.
Those techniques include broken link building, the skyscraper approach, resource page outreach and HARO-style journalist pitching.
Best for: businesses that want the provider to choose the right tactics.
How a business uses it: you sign up to a fully managed monthly package, which its own FAQ calls its most popular offer.
5. Stellar SEO
Stellar SEO says it has 13+ years of experience and builds custom campaigns for competitive markets.
It describes competitor analysis, publisher vetting, relevant content and transparent reporting as the core of every campaign.
Best for: businesses in crowded niches where generic links won't cut it.
How a business uses it: you agree target pages and growth goals, and the team builds a prospecting plan around them.
6. Outreach Monks
Outreach Monks says it has operated since 2017, delivers 4,000+ manual links a month and never uses PBNs.
It says every service is white-label ready and offers bulk discounts for agencies.
Best for: agencies that resell link building to their own clients.
How a business uses it: an agency orders per link or runs a managed campaign and delivers the report under its own brand.
7. Rhino Rank
Rhino Rank says 7,000+ clients trust its links.
It sells curated links in existing ranking articles, guest posts and listicles, and it also offers a managed service.
Best for: teams that know exactly which link types they want.
How a business uses it: a marketer orders specific link types from the dashboard as campaigns need them.
How A Business Should Budget For Links
I'm not going to quote prices, because they change and most providers price after a call.
What I can give you is the way I'd think about the budget.
- Start with the pages that make money, because a link to a page that converts is worth more than a link to your homepage.
- Fund at least three months, because rankings rarely move in the first few weeks.
- Keep some budget for content, because a page with nothing worth linking to makes every link harder to earn.
- Judge the spend on enquiries and sales from the target pages, not on the number of links.
If you need help working out where the budget should go first, my team will walk you through it on a free strategy call.
🔥 Want AI agents doing the research before you spend a penny? Inside the AI Profit Boardroom, I show you the AI agent workflows I use to research prospects, find content gaps and draft outreach. You'll be learning with 3,400+ members and four coaching calls a week. → Get access here
The Rule Every Business Owner Must Understand
Google's spam policies define link spam as creating links primarily to manipulate search rankings.
The examples include exchanging money, goods or services for links, excessive link swaps and using automated programs to create links.
Google also says paid links are fine for advertising as long as they carry rel="sponsored" or rel="nofollow".
For a business owner, that means two things.
First, paying a team for its research, outreach and content is a normal service.
Second, a link that exists only because money changed hands, and that passes ranking credit, is the kind of link Google calls spam.
So ask every provider, mine included, how each link is earned and how any paid placement is marked.
You carry the risk on your own domain, so you should make that decision with your eyes open.
Questions A Business Owner Should Ask On The Sales Call
- Which pages on my site would you build links to first, and why?
- Can I see examples of sites you'd target in my industry?
- How is each link earned, and are any of the placements paid?
- Do you use PBNs, link farms or sites that sell links to anyone?
- Who is my point of contact, and how often will I hear from them?
- What does the monthly report include?
- What happens if a link disappears?
Red Flags For Business Owners
- A guaranteed ranking or a guaranteed date is a promise nobody can keep.
- A package of hundreds of links for a tiny fee usually means automated or low-quality placements.
- A provider that won't show you the live URLs is asking you to trust it blindly.
- A provider that can't explain Google's link spam policy hasn't thought about your risk.
What The Results Can Look Like
These case studies are published on goldie.agency, so you can read them yourself.
- The site says Adam Gorham Films grew traffic from 21 to 392 between October 2024 and September 2025 with consistent link building.
- The site says JJESIM grew traffic by 1,800% and gained 1,200+ keywords between June and September 2025 through off-page SEO.
- The site says Receptskatt gained 4.7K+ new keywords between April and August 2025 with minimal but strategic link building.
Those are past results for specific sites, and nobody can promise the same outcome for yours.
Where AI Fits For A Business Owner
AI doesn't replace a backlink building service, but it makes you a far better buyer.
An AI agent can list the sites that already link to your competitors, summarise what each one writes about and flag the sites with no real readers.
You can then compare that list with what your provider sends you, which keeps everyone honest.
I covered how AI is used inside link building in my AI backlink building services guide, and I showed how agents fit an agency in my post on how to start an AI agency.
If you want to compare link types rather than providers, read my companion post on the best SEO backlink building services, and if you're in a high-risk niche, read my guide on whether to buy casino backlinks.
📞 Want a personal plan instead of a generic list? Book a free SEO strategy session and my team will build a link plan around your business, your competitors and your goals. → Book your free session now
My Verdict For Business Owners
The best backlink building service for your business is the one that matches your type of business, shows you every site and explains how every link is earned.
I rank my own agency first, and I've been upfront about that.
If you'd rather use a third party, Page One Power suits established brands, Editorial.Link suits owners who want control, and Outreach Monks suits agencies.
Start with your money pages, fund three months and judge the result on enquiries.
Also On Our Network
- 🌐 My step-by-step process for hiring one link building service
- 🌐 Seven backlink providers checked side by side
- 🌐 How a backlink service fits an Agent OS workflow
- 🌐 Which AI models help you vet links and draft outreach
FAQ: Best Backlink Building Service For Businesses
What is the best backlink building service for a small business?
I rank my own agency, Goldie Agency, first, and I've disclosed that bias.
For any small business, I'd pick a managed service with a personal account manager and a clear no-PBN policy.
Which backlink building service suits an agency that resells links?
Outreach Monks and Rhino Rank both describe services built for agencies on their own sites.
Does buying links break Google's rules?
Google lists money exchanged for links that pass ranking credit as link spam.
Paid placements are fine for advertising when they carry rel="sponsored" or rel="nofollow".
How long before a backlink building service pays off?
Nobody can promise a timeline, so give it at least 60 to 90 days and judge it on enquiries.
Should I hire a service or build links myself?
Hire if your time is worth more on sales or delivery, and use AI agents for the research either way.
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About Julian
I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
- I've built a 7-figure SEO and link building agency, Goldie Agency, with a team of 70+ SEO experts.
- I've grown a YouTube channel to 400,000+ subscribers.
- I wrote "Link Building Mastery".
- My Udemy courses have taught over 29,000 students.
→ Get my best AI training inside the AI Profit Boardroom
Match the provider to your business, fund it properly, and book a free strategy session if you want help picking the best backlink building service.
