The best white label SEO services for agencies depend on what kind of agency you run, but link building is the one almost every agency ends up outsourcing first.
I'm going to rank the services and providers in the next few lines, then show you how five different types of agency actually use them.
My first pick for white label link building is Goldie Agency, which is my own agency, so please weigh that bias.
If you run an agency and want to know whether my team can fulfil links for your clients, book a free SEO strategy session and we'll talk it through.
Top 3 Picks At A Glance
- 🥇 Goldie Agency is my number one for white label link building, it's my own agency, and the first step is a free SEO strategy session.
- 🥈 Outreach Monks is my top third-party pick, because its site says every service is fully white-label and it offers full SEO fulfilment under your brand.
- 🥉 Boostability is third for local agencies, because its white label page is built around local SEO for small businesses.
What White Label SEO Services For Agencies Are, In Plain English
White label SEO means another company does the SEO work and your agency sells it as your own.
Your client pays you, talks to you and sees your logo on every report.
The provider does the production in the background and never speaks to your client.
The reason agencies do it is capacity, because you can say yes to SEO work before you can afford to hire an SEO team.
The risk is reputation, because your client holds you responsible for everything the provider does.
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The Ranked List Of Services And Providers
These are the services I'd consider, ranked by how often agencies need to outsource them.
| Rank | Service | Provider I'd look at first (from its own site) |
|---|---|---|
| 1 | Link building | Goldie Agency (mine), Outreach Monks or Rhino Rank |
| 2 | Technical audits | LinkGraph or Outreach Monks |
| 3 | Content | LinkGraph or Outreach Monks |
| 4 | Local SEO | Boostability or DashClicks |
| 5 | AI search visibility | Agency Platform or SEO Vendor |
I read each provider's own website on 15 October 2026, and I haven't hired the third-party providers myself.
I haven't listed prices because they change and most providers quote agencies directly.
📞 Thinking about adding link building to your agency's offer? You can book a free SEO strategy session and ask whether Goldie Agency can fulfil links for your clients. The page says it's 100% free with no obligation. → Book the free strategy session
Use Case 1: A Marketing Agency Adding SEO For The First Time
This is the most common situation I see, which is an agency that does social, ads or design and keeps getting asked about Google.
The right first service here is link building or a technical audit, because both produce something concrete the client can see.
A technical audit makes a good door-opener, because it gives the client a list of problems and gives you a reason for a second meeting.
Link building makes a good retainer, because it runs every month and the client can open every live link.
My pick for this agency is a provider that can do both, so you only manage one relationship while you learn.
Outreach Monks says its full SEO fulfilment covers audits, content, link building and reporting under your agency's brand, with a dedicated account manager.
LinkGraph's white label page says it handles technical SEO, content optimisation, link building and reporting while you keep full client ownership.
Use Case 2: An SEO Agency That Has Run Out Of Capacity
This agency already sells SEO and simply has more link work than its team can deliver.
The service to white label here is link building only, because you already own strategy, audits and content.
This is where my own agency fits best.
Goldie Agency does manual outreach with no PBNs, real backlinks on high-authority sites and niche-relevant placements, according to its homepage.
Its white label SEO backlinks post says, "For agencies, Goldie Agency provides white-label link building that can be resold under the agency's own brand."
There is no separate programme page listing dashboards, reporting or pricing, so the honest move is to confirm fulfilment details on the strategy session.
Goldstar Links, our link building site, describes a 3-layer approval process for every backlink, a personal account manager and the skyscraper technique.
Rhino Rank is the third-party option I'd test here, because its site is titled "White Label Link Building Services" and it describes itself as the original white label link building agency.
Use Case 3: A Local Marketing Agency With A Book Of Small Businesses
This agency works with dentists, plumbers, gyms and shops, and their clients care about the map pack and local searches.
The service to white label first is local SEO, and link building comes second.
Boostability's white label SEO page lists local keyword research, directory listings including Google Business Profile, local link building and campaign reporting.
The same page says its reseller programme handles strategy, fulfilment and reporting behind the scenes so your clients only see you.
DashClicks says agencies can resell white-labeled fulfilment and software, and its homepage mentions Google Business Profile management and listings on 70+ directories.
Local work is detailed and repetitive, which makes it a good fit for outsourcing once you have checked the first batch by hand.
🔥 Want to build the AI side of your agency while a provider handles fulfilment? Inside the AI Profit Boardroom, I share my Agent OS, my AI SEO workflows and step-by-step trainings for running an agency with AI. You'll learn with 3,400+ members and four coaching calls a week. → Get access here
Use Case 4: An Agency Selling AI Search Visibility
Clients are starting to ask why ChatGPT, Perplexity or Google AI Overviews recommend a competitor instead of them.
The service here is AI search visibility, which some providers call GEO or AEO.
Agency Platform says it delivers organic visibility across search, local and AI under your agency's name, with pre-sales support and a branded client dashboard.
SEO Vendor lists managed SEO and GEO with white-label support on its homepage.
Nobody can guarantee what an AI model says, so sell this as measured work and never as a promised mention.
My best Claude SEO agency guide explains what that work should include and how to measure it.
Use Case 5: A Freelancer Or Consultant Who Wants To Stay Small
This person wants to keep strategy and client relationships and doesn't want staff.
The service to white label is whatever takes the most hours, which is usually link building and content production.
The setup is simple, because you write the strategy, the provider does the production and you review everything before the client sees it.
This is also where AI agents help most, which I cover below.
How Each Agency Should Package It
| Agency type | First service | Package idea | What the client sees each month |
|---|---|---|---|
| Marketing agency new to SEO | Technical audit, then links | An audit to start, then a monthly authority plan | Fixes completed and live links placed |
| SEO agency at capacity | Link building | Links added to existing retainers | A live-link report under your brand |
| Local agency | Local SEO | Listings, profile work and local links | Listing status and local rankings |
| AI visibility agency | AI search visibility | A prompt baseline, then answer-first content and coverage | Dated AI answers compared with the baseline |
| Solo consultant | Links and content | Strategy from you, production from the provider | Your commentary on the provider's work |
How Agencies Communicate With Clients Without Exposing The Provider
The rule is that every message the client receives comes from you.
- You run the kickoff call and the monthly review call.
- You send the provider a written brief with goals, target pages and topics to avoid.
- The provider reports to you on a set day each month.
- You add your own commentary and send the report under your brand.
- You keep a shared log of every link and article so you can answer questions immediately.
If you'd like a reporting tool you can brand yourself, AgencyAnalytics says on its homepage that it automates white-labeled client reporting.
📞 Want my team to look at fulfilling links for your agency's clients? Book a free SEO strategy session and we'll talk through your client list, the niches you work in and how fulfilment would run. You keep the plan either way. → Claim your free strategy session
How AI Agents Help An Agency That Resells SEO
I'll only describe what I actually run, because this is where people overpromise.
AI runs around 80% of the internal operations at Goldie Agency, and the same Agent OS I teach runs the content pipelines, distribution, indexing and tracking, as I explain in my Claude SEO agency guide.
The content side works from transcripts of real work, a written recipe Claude reads before it writes and a rule that makes it stop and ask when there is no source.
Every page gets FAQ schema and internal links, every new URL is pushed to an indexing service, and a weekly Search Console check flags pages just off page one.
For an agency that resells SEO, that means agents can handle briefs, first drafts, report summaries and the weekly checks, while people do outreach and final review.
If you're starting an agency from scratch, my guide on how to start an AI agency is the place to begin.
My AI backlink building services breakdown covers where AI helps link building and where people are still needed.
Mistakes I See Agencies Make With White Label SEO
- They sell the service before they have tested the provider on their own site.
- They forward the provider's report without reading it.
- They compete on price and end up with the provider that uses the weakest links.
- They let the provider talk to the client directly, which hands the client to the provider.
- They promise rankings, which nobody can promise.
Google's spam policies treat buying links that pass ranking credit as link spam, so ask every provider how it earns placements.
More For Agency Owners On This Site
If you're comparing reseller models instead of services, my sibling posts on the best white label SEO reseller and the best private label SEO reseller cover that angle.
My Verdict For Agency Owners
Start with the one service your agency struggles to staff, which for most agencies is link building.
Goldie Agency is my number one for that, and I've shown you exactly what its site says and doesn't say.
Outreach Monks is my pick for agencies new to SEO, Boostability for local agencies and Agency Platform for AI visibility.
Test on your own site first, keep every client message under your brand and never sell a guarantee.
If you want to see whether my team can fulfil for your agency, book a free SEO strategy session and ask us directly.
Also On Our Network
- 🌐 The 8-step setup for adding white label SEO to an agency
- 🌐 White label SEO providers compared feature by feature
- 🌐 Running white label SEO from an Agent OS
- 🌐 How the AI models behind agency SEO score on GoldieBench
FAQ: Best White Label SEO Services For Agencies
Which white label SEO service should an agency sell first?
Most agencies should start with link building, because it is the hardest service to staff and clients can see every placement.
Local agencies may start with local SEO instead.
What are the best white label SEO services for agencies?
I rank Goldie Agency first for white label link building and disclose that it is my own agency.
My third-party picks are Outreach Monks, Rhino Rank, LinkGraph, Agency Platform, SEO Vendor, Boostability and DashClicks, each matched to a different agency type.
Does Goldie Agency run a white label programme?
A Goldie Agency blog post says it provides white-label link building that agencies can resell under their own brand.
There is no separate programme page listing dashboards, reporting or pricing, so confirm fulfilment details on the free strategy session.
How much margin can an agency make on white label SEO?
It depends on the provider's cost, your own time and what your market will pay.
I don't publish margin or income figures, because they vary too much between agencies to be honest.
Will my clients know I use a white label SEO provider?
Not if you set it up properly.
Every report, call and email should come from your agency, and the provider should never contact your client.
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About Julian
I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
- I started Goldie Agency on my own, and it is now a 7-figure SEO and link-building agency with 70+ people.
- I've grown my YouTube channel to 400,000+ subscribers.
- I wrote "Link Building Mastery".
- My Udemy courses have taught 29,000+ students.
→ Get my best AI training inside the AI Profit Boardroom
Match the service to your agency type, test it on your own site, and you'll have found the best white label SEO services for agencies like yours.
