The best white label SEO reseller for most agencies starts with my own agency, Goldie Agency, and I'm saying that upfront so you know where my bias sits.
The third-party white label SEO resellers I'd look at are SEOReseller, Boostability, The HOTH, DashClicks, Loganix, FatJoe and OutreachZ, and each one advertises white-label work on its own site today.
A white label SEO reseller is an agency that sells SEO to its clients under its own brand while a specialist provider quietly does the fulfilment.
The question most agency owners ask me isn't "what is it?", because they already know that.
The real questions are "how do agencies actually use this?", "how does the money work?" and "how do I avoid getting burned?".
So this post is built around real agency use cases, and if you want to talk about yours directly, you can book a free SEO strategy session and get a plan for your clients' links.
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The Quick Answer: 8 White Label SEO Reseller Options
| Rank | Provider | What its own site says | Typical agency use |
|---|---|---|---|
| 1 | Goldie Agency (mine) | Its blog says it provides white-label link building agencies can resell under their own brand | Adding link building to an existing agency offer |
| 2 | SEOReseller | It offers white label SEO, PPC, social ads, content and link building with branded reports | Selling full monthly SEO campaigns |
| 3 | Boostability | It runs Agency, Supported and White-label reseller models at wholesale rates | Serving lots of small local businesses |
| 4 | The HOTH | It resells link building, content and managed SEO with fully private-label reports | Mixing one-off products with managed campaigns |
| 5 | DashClicks | It offers white label SEO fulfilment with no contracts and no minimums | Agencies that also want client software |
| 6 | Loganix | It delivers unbranded links, citations and SEO packages month to month | Local SEO and citation work |
| 7 | FatJoe | It says all of its services are white label for easy reselling | Ordering links and content per client |
| 8 | OutreachZ | It calls itself a white label link building agency partner | Outsourcing link building only |
I read every third-party site on 15 October 2026, and I haven't hired those seven providers.
I haven't listed their prices, because prices change and I won't guess.
What A White Label SEO Reseller Actually Is
A white label SEO reseller sells SEO under its own brand, while a specialist provider does the research, the content, the links and the reports behind the scenes.
Your client signs with you, pays you and talks to you.
The provider never appears on a report, an email or an invoice your client sees.
That's the whole deal, and it's why the model is so popular with agencies that don't want to hire an SEO team.
The catch is that your reputation now depends on someone else's work.
Use Case 1: A Web Design Agency That Keeps Getting Asked About SEO
This is the most common situation I hear about.
A web design agency launches a site, and the client asks, "How do we get this ranking?".
The agency doesn't have SEO staff, so it either says no or sends the client somewhere else.
A white label SEO reseller lets that agency say yes and keep the client.
The simplest version is a monthly SEO package from a provider like SEOReseller, which lists entry, popular and comprehensive packages on its white label page.
The agency handles the relationship, and the provider handles the work and the branded report.
Use Case 2: A Paid Ads Agency That Wants Organic Results Too
A PPC agency already owns the client's budget conversations.
Adding links and content is a natural next step, because the client wants traffic that doesn't stop when ad spend stops.
This agency usually starts with link building, because links are easy to explain and easy to report.
That's the use case where my own agency fits best, and it's why I'd point you to the free SEO strategy session to ask whether we can fulfil links for your clients.
Use Case 3: A Local Marketing Agency With Dozens Of Small Clients
Some agencies serve plumbers, dentists, gyms and restaurants in bulk.
They need a provider that can handle lots of small campaigns without lots of meetings.
Boostability's reseller page says it has managed SEO campaigns for small businesses since 2009, and its white label page says local SEO is built into every white label campaign for small and medium-sized clients.
Loganix is another option here, because its reseller page offers citation packages and links that you can resell one at a time.
Use Case 4: A Freelancer Who Wants To Sell More Without Hiring
A solo consultant often has more demand than time.
A white-label provider lets that person keep the strategy and the client calls while someone else does the production.
FatJoe and The HOTH both describe ordering dashboards on their own sites, which suits a freelancer who wants to order work per client.
DashClicks says it has no minimums, which matters when you only have one or two clients to start with.
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How The Money Works With A White Label SEO Reseller
I won't give you income figures, because every agency's prices, clients and costs are different.
What I can give you is the way the maths works.
| Pricing model | How it works | What to watch |
|---|---|---|
| Monthly packages | You pay the provider a fixed monthly fee per client and charge the client your own monthly fee | Make sure the package matches what you promised the client |
| Per-order pricing | You buy links or content one order at a time and bundle them into your own offer | Track every order, because small orders add up |
| Prepaid credit | You load credit with the provider and spend it across clients | Know how long credit lasts and what happens if you stop |
| Volume bonuses | Some providers reward higher spend with bonus credit or discounts | Don't overbuy just to hit a tier |
| Referral commission | You send the client to the provider and earn a commission instead of reselling | You lose control of the client relationship |
Boostability's reseller page, for example, says you buy SEO at wholesale rates and set your own retail price.
The HOTH's page mentions wholesale pricing plus a bulk buyer programme with bonus credits.
Your real margin is your retail price minus the provider's cost minus the time you spend on calls, onboarding and fixing problems.
Most new resellers forget the last part, and that's where the profit quietly disappears.
What About Goldie Agency?
Goldie Agency is the SEO and link building agency I started on my own, and it now has 70+ people.
The site lists link building with real backlinks on high-authority sites, niche-relevant placements and manual outreach with no PBNs.
It shows case studies too, such as Munten Letselschade, which the site says grew traffic from 263 to 3,157 between June and December 2025 with a focused link building strategy.
A Goldie Agency blog post on white label SEO backlinks says, "For agencies, Goldie Agency provides white-label link building that can be resold under the agency's own brand."
There's no separate programme page with dashboards, reporting formats or reseller pricing, so I'm not going to claim any.
If you run an agency, the honest next step is to book the free session and ask how fulfilment would work for your clients.
📞 Want to see if my team can fulfil for your agency? Book a free SEO strategy session, and the page says it's 100% free with no obligation. → Book the free strategy session
How To Avoid Getting Burned
Every horror story I've heard about reselling comes down to the same few mistakes.
- Agencies sell before they test, so the first client becomes the guinea pig.
- Agencies promise rankings, and then the provider can't deliver what was promised.
- Agencies don't check where links come from, and Google's spam policies treat buying links that pass ranking credit as link spam.
- Agencies let the provider hold the client's logins, so leaving becomes painful.
- Agencies forget to budget their own time, so the margin disappears.
The fix is simple, which is to test on your own site, read every report, and never resell a guarantee.
Where AI Agents Help A Reseller Agency
The video above shows how I automate parts of my own link workflow with Hermes Agent.
You can use the same kind of agent on the admin side of a reseller business.
- An agent can turn the provider's report into a plain-English client update.
- An agent can chase missing onboarding details from new clients.
- An agent can log every order and deliverable so nothing gets lost between provider and client.
- An agent can draft the first version of a proposal, which you then edit and send.
People still own the sale, the quality check and the relationship.
If you're starting an agency from scratch, my guide on how to start an AI agency covers the foundations.
If links are your first product, my AI backlink building services breakdown explains what good link work looks like.
If you'd rather compare full programmes side by side, read the best SEO white label reseller program post, which looks at dashboards, reports, onboarding and contracts.
My Verdict On The Best White Label SEO Reseller
For link building fulfilment, I'd start with Goldie Agency, and I've been clear about my bias and about what the site says.
For full campaigns under your brand, SEOReseller and Boostability are the third-party names I'd look at first.
For one-off orders, FatJoe and The HOTH are built around ordering dashboards.
If you'd like to talk through your agency's client mix, you can book a free SEO strategy session and leave with clear priorities.
Also On Our Network
- 🌐 My setup steps for reselling SEO under your brand
- 🌐 The white label SEO reseller scorecard
- 🌐 Running a white label SEO reseller business from an Agent OS
- 🌐 Which AI models fit white label SEO production
FAQ: Best White Label SEO Reseller
Who is the best white label SEO reseller for an agency?
I rank my own agency, Goldie Agency, first, and I disclose that bias.
My third-party list is SEOReseller, Boostability, The HOTH, DashClicks, Loganix, FatJoe and OutreachZ.
How do agencies make money with a white label SEO reseller?
The agency pays the provider's wholesale cost, sets its own retail price and keeps the difference after its own time.
No result or income figure is guaranteed.
Do my clients know I use a white label SEO reseller?
In a true white-label setup, reports and deliverables carry your brand or no brand.
Being honest that you work with specialist partners is still a good policy if a client asks.
Can Goldie Agency fulfil SEO for my agency's clients?
A Goldie Agency blog post says it provides white-label link building that agencies can resell under their own brand.
There is no separate programme page with dashboards, reporting or pricing, so ask on the free strategy session.
What should I resell first?
Start with one service your clients already ask for, such as link building or local SEO.
One service is easier to sell, check and report on than a full campaign.
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About Julian
I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
- I started Goldie Agency on my own, and it is now a 7-figure SEO and link-building agency with 70+ people.
- I've grown my YouTube channel to 400,000+ subscribers.
- I wrote "Link Building Mastery".
- My Udemy courses have taught 29,000+ students.
→ Get my best AI training inside the AI Profit Boardroom
Pick one use case, test one provider on your own site, and you'll find the best white label SEO reseller for your agency.
