The best SEO white label reseller program depends on what kind of agency you run, and that's the honest answer most lists skip.
For link building, I'd start with my own agency, Goldie Agency, and I'm disclosing that bias now because it doesn't publish a formal reseller programme.
For full programmes, the ones I'd match to most agencies are Boostability, SEOReseller, The HOTH, DashClicks, Loganix and Vendasta, and each one describes its agency offer on its own site today.
An SEO white label reseller program is a provider's formal offer to agencies, covering how you order, report, onboard, pay and sell SEO under your own brand.
This post matches each programme to a real type of agency, so you can see which one fits the way you actually work.
If links are the gap in your offer, you can book a free SEO strategy session and ask whether my team can fulfil them for your clients.
The Quick Answer: Which Program Fits Which Agency
| Your agency | Programme I'd look at first | Why it fits, from its own site |
|---|---|---|
| You mainly need link building for clients | Goldie Agency (mine) | Its blog says it provides white-label link building agencies can resell, and the first step is a free strategy session |
| You serve lots of small local businesses | Boostability | It offers three reseller models and a partner manager for onboarding |
| You want to sell full monthly SEO campaigns | SEOReseller | It lists SEO packages, branded reports and a white label dashboard |
| You want products and managed SEO in one account | The HOTH | It offers wholesale pricing, bulk bonuses and private-label reports |
| You're starting small and hate contracts | DashClicks | It says it has no contracts and no minimums |
| You sell local SEO and citations | Loganix | It sells unbranded citations and links month to month |
| You want a client portal and a marketplace | Vendasta | It offers a white-label client portal and white-labeled SEO services in its Marketplace |
I read every third-party page on 15 October 2026, and I haven't hired those providers.
I haven't listed prices, because prices change and I won't guess.
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What An SEO White Label Reseller Program Actually Gives You
A good programme isn't just "we do the work and you get the credit".
It's a set of parts that make selling and delivering SEO under your brand repeatable.
- The dashboard is where you order and track work for every client.
- The reports are what your client sees each month, with your branding or none.
- The pricing is the wholesale rate you pay before your own markup.
- The onboarding is how a new client's details reach the provider.
- The minimums and contracts decide how much risk you carry.
- The sales support helps you explain and close the deal.
Every use case below leans on a different part, which is why one programme rarely suits every agency.
Use Case 1: The Agency That Only Needs Links
Plenty of agencies already do content, design or ads well, and the only gap is link building.
These agencies don't need a full programme with dashboards and packages.
They need a link team they trust, clear reporting and someone to talk to.
That's where my own agency fits, and I want to be precise about what it publishes.
A Goldie Agency blog post on white label SEO backlinks says, "For agencies, Goldie Agency provides white-label link building that can be resold under the agency's own brand."
There's no separate programme page listing dashboards, reporting formats, pricing, minimums or contracts, so I won't claim any of them.
The site lists link building with real backlinks on high-authority sites, niche-relevant placements and manual outreach with no PBNs, and it shows case studies such as Munten Letselschade, which the site says grew from 263 to 3,157 traffic between June and December 2025.
The honest next step is to book a free SEO strategy session and ask how fulfilment would work for your accounts.
Use Case 2: The Local Agency With Dozens Of Small Clients
A local agency might look after 40 trades businesses that each need modest SEO.
It needs a programme that handles volume without endless calls.
Boostability's reseller page says it has managed SEO campaigns for small businesses since 2009.
It lets you choose Agency Reseller, where your team handles all client communication, Supported Reseller, where Boostability supports with strategy and calls, or White-label Reseller, where it works fully under your brand.
Its page says a partner manager handles onboarding, sales enablement and fulfilment setup, which is exactly what a busy local agency needs.
Use Case 3: The Agency Selling Full Monthly Campaigns
Some agencies want a complete SEO product they can sell as "our SEO package".
SEOReseller is built for that, because its page lists an entry-level package, a most popular package and a most comprehensive package.
It also lists branded reports, branded audits, a proposal builder and dedicated project managers.
Its page says account managers integrate your clients' Google Analytics into your white-label dashboard during onboarding.
Use Case 4: The Agency That Mixes Products And Managed SEO
Some months a client needs ten links, and some months it needs a full managed campaign.
The HOTH suits that mix, because its reseller page covers link building, content and managed SEO under one account.
It mentions wholesale pricing, bulk buyer bonus credits and a central dashboard.
It also says verified resellers get sales guides, case studies and pitch decks, which helps if selling SEO is new to you.
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Use Case 5: The New Agency That Can't Commit Yet
A brand-new agency might only have one SEO client.
It can't sign up to big minimums or long contracts.
DashClicks says its white label SEO has no contracts and no minimums, with month-to-month services you can cancel anytime.
Its page also lists automated onboarding and a dedicated account manager.
Use Case 6: The Local SEO Specialist
Some agencies live on Google Business Profiles, citations and local links.
Loganix sells citation packages and links that you can resell one at a time, and its reseller packages run month to month.
It sends a white-labeled report each month, and its agency partner page mentions branded Looker Studio dashboards.
Use Case 7: The Agency That Wants A Client Portal
Some agencies want their clients to log in and see everything under the agency's brand.
Vendasta's SEO agency page describes a white-label client portal, automated proof-of-performance reports and a Marketplace with white-labeled SEO services from SEO professionals.
That makes it more of a platform than a single fulfilment provider, so check which Marketplace vendor would actually do the work.
How The Money Works In A Reseller Program
I won't give income figures, because every agency's prices and costs are different.
What I can do is show the main programme models.
| Model | How you earn | What you give up |
|---|---|---|
| Reseller at wholesale | You buy at wholesale and set your own retail price | You carry the client relationship and the support |
| Fully white-label managed | The provider works under your brand, even on client calls | You rely heavily on the provider's people |
| Referral | You earn a commission for sending a client to the provider | You lose control of the client |
| Prepaid credit | You load credit and spend it across clients, sometimes at a discount | Money sits with the provider until you use it |
Boostability's partner pages show both sides, because they offer reseller models and a separate referral programme.
Your real margin is your retail price minus the provider's cost minus your own time on calls, onboarding and fixes.
📞 Not sure which model fits your agency? Book a free SEO strategy session, and the page says it's 100% free with no obligation. → Book the free strategy session
Where AI Agents Help You Run A Reseller Program
The video above shows how I use Claude Code for SEO on my own sites, and the same kind of agent can run the admin around a reseller programme.
- An agent can draft the monthly client update from the provider's report.
- An agent can chase new clients for the onboarding details the provider needs.
- An agent can keep a log of every order and deliverable for every client.
- An agent can draft proposals that you then edit and send.
People still own the sale, the quality check and the relationship.
If you're building the agency itself, my guide on how to start an AI agency covers the foundations.
Mistakes That Cost Agencies Money
- Agencies join a programme and sell before testing the work on their own site.
- Agencies promise rankings that nobody can guarantee.
- Agencies forget to check how links are earned, even though Google's spam policies treat buying links that pass ranking credit as link spam.
- Agencies ignore minimums and then pay for capacity they don't use.
- Agencies let the provider hold client logins, which makes switching hard.
Related Reading
If you want the providers compared as resellers, read the best white label SEO reseller post from the same batch.
If you want to know which services to white label first, read the best white label SEO services for agencies.
My AI backlink building services breakdown explains what good link work looks like.
My Verdict On The Best SEO White Label Reseller Program
If links are your gap, start with a conversation with my team, and remember that Goldie Agency is my agency and has no formal programme page.
If you serve lots of small local clients, Boostability's Reseller Partner Program is the clearest fit I read.
If you want full packages under your brand, SEOReseller is the one I'd look at first, and DashClicks is the easiest to start with if you have no clients yet.
If you'd like to talk through your agency's client mix, you can book a free SEO strategy session and get a clear plan for your clients' links.
Also On Our Network
- 🌐 Seven steps to join and launch an SEO reseller programme
- 🌐 Every SEO reseller programme compared side by side
- 🌐 How I'd pick a reseller programme for an Agent OS agency
- 🌐 The AI models behind agency back offices, benchmarked
FAQ: Best SEO White Label Reseller Program
What is the best SEO white label reseller program for an agency?
It depends on the agency.
I start with my own agency, Goldie Agency, for link building, and it has no formal programme page, while Boostability, SEOReseller, The HOTH, DashClicks, Loganix and Vendasta each fit different agency types.
What is the difference between a reseller and a referral program?
In a reseller programme you sell under your brand, bill the client and keep the relationship.
In a referral programme you send the client to the provider and earn a commission.
How do agencies make money from an SEO reseller program?
The agency buys at the provider's wholesale price and sets its own retail price.
The margin is what remains after the provider's cost and the agency's own time, and no income figure is guaranteed.
Can Goldie Agency fulfil link building for my agency?
A Goldie Agency blog post says it provides white-label link building that agencies can resell under their own brand.
There is no separate programme page listing dashboards, reporting or pricing, so confirm the details on the free strategy session.
Do I need a minimum number of clients to join?
Not always, because DashClicks says it has no minimums.
Loganix ties its extra agency discounts to a minimum monthly spend, so check each programme's page.
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About Julian
I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.
I help business owners scale with AI agents, automation and SEO.
- I started Goldie Agency on my own, and it is now a 7-figure SEO and link-building agency with 70+ people.
- I've grown my YouTube channel to 400,000+ subscribers.
- I wrote "Link Building Mastery".
- My Udemy courses have taught 29,000+ students.
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Match the programme to the agency you actually run, and you'll find the best SEO white label reseller program for your clients.
