How I Use Hermes Agent For SEO In My Agent OS (Real Data)

Q: What can Hermes Agent do for SEO in a business?

Hermes Agent can read Search Console data, pick the next keyword, draft posts from your own recordings and documents, suggest internal links, watch competitor pages and send a weekly report. A person should still review every page and handle link building.

Q: Can an agency use Hermes Agent for client SEO?

Yes. An agency can keep one Hermes profile per client, teach each profile that client's style guide with /learn, schedule a weekly report with hermes cron and watch competitor pages with the monitor option.

Q: Does Julian Goldie run all his SEO on Hermes Agent?

No. His biggest SEO pipeline runs inside his Agent OS, where Claude does most of the writing and Hermes works alongside it on scheduled jobs, the trend radar, memory and skills.

Q: Is it safe to publish AI content made with Hermes Agent?

Google says it rewards helpful content however it is produced. Its spam policies penalise scaled content abuse, which means generating many pages to manipulate rankings without helping users, so each page needs real source material and a human review.

Hermes Agent for SEO can take over the repeat work of search, which means reading your Search Console data, choosing the next keyword, drafting from your own material, watching competitors and reporting every week.

Hermes Agent is the free, open-source AI agent made by Nous Research, and it runs on your own computer with the model you choose.

This page shows how a site owner, an agency and a creator each put it to work.

The number in the title needs a plain explanation.

One of my sites went from 27 clicks a day to 358 clicks a day while my trend publishing system was running.

That system lives inside my Agent OS, and it runs on Hermes and Claude Code together.

So Hermes is one part of the result, and I'll be clear about which part all the way through.

What Hermes Agent Is, In Plain Words

A chat app answers a question and stops.

An agent like Hermes does a job with tools, and it can keep going while you do something else.

Hermes can read files, run scripts, browse pages, remember things and run tasks on a schedule.

It costs nothing to install, because it is open source.

You pay only for the model you connect, and there are free and local options.

For SEO, that makes Hermes a worker you can hand the weekly routine to.

The Problem Hermes Solves For SEO

Most businesses do SEO on a treadmill.

Someone guesses a topic, writes a post, publishes it and hopes.

Google is quietly telling you what people search for, which pages are close to page one and which titles nobody clicks.

That data sits in Search Console, and most owners open it twice a year.

An agent fixes the gap, because it can read that data every week without getting bored.

In my own system the idea is simple, which is that your rankings write the next brief.

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Use Case 1: The Site Owner With One Website

You own one site, and you have an hour a week for SEO.

Here is the loop I'd hand to Hermes.

On Monday morning, Hermes reads your Search Console export and lists the keywords you nearly rank for.
It picks the top one and drafts a post from a recording or document you made.
It suggests internal links to your older posts.
You read the draft, fix it and publish it.
Hermes checks whether the page is indexed and sends you a short report the next Monday.

The schedule is one command.

hermes cron create "0 7 * * 1" "Read the Search Console data above and tell me the top three striking-distance keywords and one title to rewrite." --name "Monday SEO brief" --script gsc_pull.py --deliver telegram

The --script flag feeds your data into the prompt, and the --deliver flag sends the answer to your phone once Telegram is connected.

A striking-distance keyword sits at positions 5 to 20, where one good post can move you to page one.

A click-through leak is a keyword where you're already on page one and almost nobody clicks.

One real line from my own research shows the value.

The keyword "hermes workspace" had about 37,000 impressions across two of my sites and only 307 clicks.

The fix was a better title, and it needed no new writing at all.

Use Case 2: The Agency With Several Clients

An agency has a different problem, which is that every client has different rules.

Hermes has profiles, and each profile is its own isolated copy of the agent.

So you can keep one profile per client.

Inside each profile you teach the client's rules once.

/learn ~/Clients/acme/brand-and-seo-guidelines.pdf

The /learn command reads the document once and turns it into a skill.

It writes a lean index, reference files, a glossary and a cheat sheet, so the agent opens only the part it needs.

The engine's own testing on real books reports 24 to 51 times fewer tokens than pasting the document into the chat.

Then you schedule the client's weekly report.

hermes cron create "0 8 * * 1" "Compare this week with last week. Report clicks, impressions, the three biggest movers and the next action, in ten lines a client can read." --name "Client weekly SEO report" --script gsc_pull.py --continuity

The --continuity flag lets each run see its own previous output, so the report builds on last week and doesn't repeat it.

You can also watch a competitor for each client.

hermes cron create "every 6h" "This competitor page changed. Summarise what is new and whether we should respond." --name "Competitor watch" --monitor-url https://example.com/pricing

The agent only runs when the page has changed, so quiet weeks cost you nothing.

I'd still have a person read every report before it reaches a client.

🔥 Want the SEO pipeline I run, installed and ready? Inside the AI Profit Boardroom, you get the Agent OS with the SEO tab, my 13-step writing skill and the Hermes trainings for automations, skills and memory. You also get four coaching calls a week and 3,400+ members who build the same way. → Get access here

Use Case 3: The Creator Who Records Videos

If you make videos, you're already sitting on your best SEO material.

My rule is no transcript, no article.

I record my screen while I do real work, and each recording becomes a text file an agent can read.

The agent may not invent a feature, a number or an example that isn't in the recording.

That is why the content is different from the average of the internet.

In my Claude AI SEO guide I say a video filmed at 9am can be ranking content by 2pm.

That writing step runs on Claude in my Agent OS, and I want to be straight about that.

Hermes handles the jobs around it, which are the schedule, the memory, the skills and the radar.

The radar is the piece creators like most.

It is one hermes -z run at 6am that reads live posts on X and returns six stories with a heat score out of 100.

My Hermes Oracle AI guide shows 49 mornings logged, 294 trends scored and 46 pages published.

When a story is brand new, hardly anyone has a page about it, and Google still has to rank something.

The Receipts, And Where Each One Comes From

Every number below is from my own published guides, and I've named which part of the stack produced it.

Result	Number	What produced it
One site during trend publishing	27 to 358 clicks a day	The Hermes Oracle radar plus the Agent OS publishing pipeline
Trend radar history	49 mornings, 294 trends scored, 46 pages published	A scheduled Hermes run at 6am
New page to page one of Google	14 hours	The Claude-run SEO pipeline in my Agent OS
One site over 90 days	4,310 clicks from 122,674 impressions	The same Claude-run pipeline
Six sites over 16 months	50,541 clicks and 3.25 million impressions	The weekly Search Console loop in my Agent OS
Keywords waiting on 22 September 2026	78 striking distance and 23 click-through leaks	The Agent OS research tab

The guides are Hermes Oracle AI, Claude AI SEO: Rank #1 Fast and The Infinite Ranking Engine.

These are my results on my sites, and yours will depend on your niche, your site and your links.

🚀 Ready to put How I Use Hermes Agent For SEO In My Agent OS to work in your business? Inside the AI Profit Boardroom you get step-by-step video trainings, my installable Agent OS and four coaching calls a week with 3,400+ members building real automations. → Join the AI Profit Boardroom

How To Set It Up In An Afternoon

First, install Hermes Agent and connect a model with hermes setup.
Second, verify your site in Google Search Console, which is free.
Third, export your queries and save the file where Hermes can read it.
Fourth, run /learn on your style guide or writing SOP.
Fifth, write one page about your business and keep it in a notes folder the agent reads first.
Sixth, create the Monday brief with hermes cron create.
Seventh, let it run for three weeks before you add a second job.

The notes folder matters more than people expect.

My own vault held 614 notes when I measured it for my Hermes second brain guide.

The agent reads one short "about" page first, and that is what stops the content sounding generic.

What It Costs To Run

Hermes Agent is free, and Search Console is free.

The model is the only running cost, and you control it.

A scheduled job that calls a model uses tokens on every run.

You can pin a cheap or free model to a single job with --model, so a ten-line report never runs on an expensive model.

You can also use --no-agent when a plain script can do the whole job.

The competitor watch only calls the model when the page has changed.

What Hermes Agent Should Not Do For SEO

You should not use Hermes to mass-produce thin pages.

Google's spam policies name this as scaled content abuse.

The policy covers generating many pages mainly to manipulate rankings without helping users, and it applies "no matter how it's created".

Google lists using generative AI tools to make many pages without adding value as an example.

A business that publishes five hundred pages nobody asked for is taking a real risk with its domain.

One grounded page a week is the safer plan, and it is the one I follow.

Hermes also can't build real backlinks for you.

In my Hermes SEO post on aiprofitboardroom.com I compared sites in the same niche with the same content setup.

The site with active link building grew, and the sites without it barely moved.

Hermes can plan the link strategy, build a prospect list and draft the outreach emails.

People still build the relationships and earn the placements.

If you'd like my team to look at your site, you can book a free SEO strategy session.

Which Model To Run It On

Hermes doesn't ship with a model, so the choice is yours.

Writing deserves a strong model, and my biggest pipeline writes with Claude.
The trend radar needs an xAI model, because only those carry the live X search tool.
Reports, link checks and summaries run fine on a free or local model.

Nous Research currently offers a free stealth model called MissingNo.

In my tests /learn worked well and fast on it, although it isn't frontier level for coding.

My post on Hermes MissingNo explains how to switch it on.

💡 Want to see this running on a real business? The AI Profit Boardroom has the full walkthroughs, a 30-day roadmap and coaching calls where we run a first research loop together on your own site. → Join the AI Profit Boardroom

Who Should Use Hermes Agent For SEO, And Who Shouldn't

You should use it if your site already gets impressions in Search Console.

You should use it if you record videos, calls or client work that could become articles.

You should use it if you run an agency and write the same report every Monday.

You should wait if your site is brand new and has no data yet, and publish your first five posts by hand.

You should skip it if your plan is to flood a domain with pages you'll never read.

Also On Our Network

FAQ: Hermes Agent For SEO

What can Hermes Agent do for SEO in a business?

Hermes can read Search Console data, pick the next keyword, draft posts from your own recordings and documents, suggest internal links, watch competitor pages and send a weekly report.

A person should still review every page and handle the link building.

How much does Hermes Agent cost for SEO?

Hermes Agent is free and open source, and Google Search Console is free.

The model you connect may cost money unless you pick a free or local one.

Can an agency use Hermes Agent for client SEO?

Yes, it can.

An agency can keep one profile per client, teach each one that client's rules with /learn, and schedule a weekly report with hermes cron.

Does Julian Goldie run all his SEO on Hermes Agent?

No, I don't.

My biggest SEO pipeline runs inside my Agent OS, where Claude does most of the writing and Hermes works alongside it.

Is it safe to publish AI content made with Hermes Agent?

Google says it rewards helpful content however it was produced.

Its spam policies penalise scaled content abuse, so each page needs real source material and a human review.

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About Julian

I'm Julian Goldie, an SEO entrepreneur, author and founder of the AI Profit Boardroom, which has 3,400+ members.

I help business owners scale with AI agents, automation and SEO.

I founded Goldie Agency, a 7-figure SEO and link-building agency based in Bangkok.
I've grown a YouTube channel to 400,000+ subscribers.
I wrote "Link Building Mastery", a book on link building strategies.
I run GoldieBench and agentos.guide, where I publish my AI model tests and free Agent OS guides.

→ Get my best AI training inside the AI Profit Boardroom

Start with one Monday brief, keep a human in the loop, and build from there with Hermes Agent for SEO.